Top 10 Tips From Women Business Owners (Content Writing)

Google “tips for women” and guess what you get. That’s right – page upon page of fashion, dating and weight-loss advice. While there’s nothing wrong with wanting to Zumba off a few pounds or snare your own Peeta Mellark, if you’re like the women who work at The Content Factory, you likely have loftier ambitions. Ambitions…

What is Content Marketing and Why Does Your Business Need It? (Content Writing)

“In the digital age, every business is in the publishing industry.” That’s a quote from a recent Huffington Post article, and it says so much about content marketing that for us it’s something of a mantra when we discuss strategy with new clients. We’ve written, tweeted, posted and pinned for businesses that sell everything from condos…

Do More, Apologize Less: How Bitches Get Ahead in Business

Right now, 480 of America’s most powerful business leaders are focused on their work. They’re negotiating deals, driving hard bargains and demanding results. They may even be denying promotions, dressing down sales execs for failing to meet quotas, or sternly notifying an assistant that it’s time to clear out his desk. They’re doing all of…

10 Ways to Improve Customer Retention (Content Writing)

“Every company’s greatest assets are its customers, because without customers there is no company.” – Michael LeBoeuf Acquiring a new customer can cost up to 25 times more than retaining an existing one. Increasing customer retention rates by just 5% can boost profits by up to 95%. Considering these statistics, it’s no wonder that the…

The Greatest Challenges Facing Nonprofit Marketing (Content Writing)

Quick—name a nonprofit. Name three. Which organizations sprang to mind first? If you’re like most people, the names on the tip of your tongue were of major national or international institutions. The majority of nonprofit marketing we see comes from larger organizations, which is part of the reason these brands remain at the forefront of…

How Luxury Brands Build Brand Loyalty (Content Writing)

The most successful luxury brands got that way by strengthening relationships at every point of the buyer’s journey. Once they’ve captured the interest of the affluent consumer, their marketing strategies focus on building brand loyalty—and it’s easy to see why. Although affluent consumers make up only 20% of U.S. households, they account for 40% of…