Alayna Frankenberry

714 E 12th Ave Munhall Pa 15120
Phone: (412) 805-0444, E-Mail:


BlueSky ETO – Manager of Content Strategy

October 2016 – Present

  • Developing and executing content strategies.
  • Writing and promoting blog and web content for BlueSky ETO, Simply Written, and MSP Pittsburgh.
  • Managing social media accounts for BlueSky ETO, Simply Written, and MSP Pittsburgh.
  • Increasing search engine rankings and web traffic through SEO and backlinking strategies.
  • Building blog posts and webpages in HubSpot and WordPress.
  • Creating content for trigger marketing campaigns and direct mail pieces.

The Content Factory – Senior Account Executive

January 2011 – October 2016

  • Writing web copy and managing social media accounts for many clients including Fairtrade America and Astroglide
  • Writing and distributing press releases
  • Coordinating interviews and press placement for brand ambassadors
  • Researching and implementing SEO strategies
  • Overseeing brand presence at national events including NYC, DC and San Diego Prides
  • Editing content and training new employees

WQED Pittsburgh – Social Media Manager

January 2013 – January 2015

  • Researched and implemented SEO strategies
  • Managed Facebook and Twitter accounts for Kidsburgh

The Sprout Fund – Head Writer and Social Media Consultant 

January 2010 – January 2012

  • Developed and implemented a social media outreach campaign
  • Created and managed social media sites and profiles
  • Wrote and promoted blog content

Heritage Community Initiatives – After School Assistant

September 2009 – June 2010

  • Worked at Propel school in Homestead in the after school program
  • Created and implemented lesson plans that increased literacy and math skills for urban youth

The Institute of International Art and Languages – Proposal Writer    

May 2009 – February 2010

  • Wrote grant proposals and letters of inquiry for an international artistic project

LMNOPets, Pittsburgh – Manager Content and Research

May 2008 – February 2011

  • Compiled research regarding biodiversity for a start-up company
  • Wrote web copy and product descriptions
  • Managed social media marketing

Entermedia Corporation – Editorial Assistant and Marketing      

May 2007 – March 2008

  • Technical and creative writing for a national social networking website
  • Analyzed resumes and hired marketing employees

Direct Advantage Marketing – Fundraiser

September 2005 – March 2006

  • Raised funds for local and international non-profit organizations
  • Named in production several times for exceeding fundraising expectations



Carnegie Mellon University                    

August 2003 – May 2008

Graduated in May 2008 with a B.A. from Carnegie Mellon University in Creative Writing and a B.A. in Hispanic Studies.

  • Won CMU Press Prize in 2006, First Place Adamson Award in Fiction and Second Place Adamson Award in Creative Non-Fiction in 2007, First Place Adamson Award in Poetry and Third Place Adamson Award in Creative Non-Fiction in 2008.
  • Reader for The Dossier, a student-run creative writing and arts magazine.
  • Lived in Mexico for six weeks through CMU Study Abroad and can speak Spanish.
  • Delivered the commencement speech for the Creative Writing Program.
  • Writing and interviews have appeared in Inc., Night Train, Open Thread, Weave, The Pittsburgh Post Gazette, Squirrel Hill Magazine, GalTime, Carnegie Mellon Today among others.
  • Nominated for the Pushcart Prize for poetry in 2009 and 2010.


Proficient with the following:

  • WordPress
  • Zesty
  • Google Analytics
  • Google Adwords
  • Vocus/Cision
  • HARO
  • My Media Info
  • SEMrush
  • Buzzsumo
  • Sprout Social
  • Hashtracking
  • Hootsuite
  • NUVI
  • Meltwater


Pittsburgh writer recommendations

pittsburgh content strategy recommendations

To learn more about my experience and skills, visit my Linkedin profile.