Alayna Frankenberry

714 E 12th Ave Munhall Pa 15120
Phone: (412) 805-0444, E-Mail:


BlueSky ETO – Marketing Manager

Nov 2018 – Present

BlueSky ETO has a powerful story to tell. As Marketing Manager, I help them share it. Search engine marketing, SEO content, social media engagement and ads, and even video production—these are just a few of the moving parts in my marketing machine.

As the team I manage continues to grow, so do our capabilities and results. In the past year alone, my efforts have increased paid search traffic by 46%, organic search traffic by 43%, and overall web traffic by 27%.

I look forward to exploring new tools and strategies and evolving my process to produce even greater results.


BlueSky ETO – Inbound Marketing Manager

Jul 2017 – Nov 2018

As Inbound Marketing Manager, I developed and implemented inbound marketing strategies for BlueSky ETO, Simply Written, and MSP Pittsburgh.

I oversaw SEO content creation and promotion and managed social media channels for increased reach and conversion. I also worked to optimize web content for improved user experience, lead generation, and conversion. This position gave me greater control over the company’s marketing strategy and made me realize how much I enjoyed being in the driver’s seat.


BlueSky ETO – Manager of Content Strategy

Oct 2016 – Jul 2017

While I loved working at The Content Factory, after several years working remotely, I decided I needed a change. BlueSky ETO felt like the perfect place to continue my career in a more structured environment.

In this position, I wrote and promoted content and managed social media for BlueSky ETO, Simply Written, and MSP Pittsburgh. I also created content for trigger marketing campaigns and direct mail pieces and increased search engine rankings and web traffic through SEO and backlinking strategies.


The Content Factory – Senior Account Executive

January 2011 – October 2016

  • Writing web copy and managing social media accounts for many clients including Fairtrade America and Astroglide
  • Writing and distributing press releases
  • Coordinating interviews and press placement for brand ambassadors
  • Researching and implementing SEO strategies
  • Overseeing brand presence at national events including NYC, DC and San Diego Prides
  • Editing content and training new employees

WQED Pittsburgh – Social Media Manager

January 2013 – January 2015

  • Researched and implemented SEO strategies
  • Managed Facebook and Twitter accounts for Kidsburgh

The Sprout Fund – Head Writer and Social Media Consultant 

January 2010 – January 2012

  • Developed and implemented a social media outreach campaign
  • Created and managed social media sites and profiles
  • Wrote and promoted blog content

Heritage Community Initiatives – After School Assistant

September 2009 – June 2010

  • Worked at Propel school in Homestead in the after school program
  • Created and implemented lesson plans that increased literacy and math skills for urban youth

The Institute of International Art and Languages – Proposal Writer    

May 2009 – February 2010

  • Wrote grant proposals and letters of inquiry for an international artistic project

LMNOPets, Pittsburgh – Manager Content and Research

May 2008 – February 2011

  • Compiled research regarding biodiversity for a start-up company
  • Wrote web copy and product descriptions
  • Managed social media marketing

Entermedia Corporation – Editorial Assistant and Marketing      

May 2007 – March 2008

  • Technical and creative writing for a national social networking website
  • Analyzed resumes and hired marketing employees

Direct Advantage Marketing – Fundraiser

September 2005 – March 2006

  • Raised funds for local and international non-profit organizations
  • Named in production several times for exceeding fundraising expectations



Carnegie Mellon University                    

August 2003 – May 2008

Graduated in May 2008 with a B.A. from Carnegie Mellon University in Creative Writing and a B.A. in Hispanic Studies.

  • Won CMU Press Prize in 2006, First Place Adamson Award in Fiction and Second Place Adamson Award in Creative Non-Fiction in 2007, First Place Adamson Award in Poetry and Third Place Adamson Award in Creative Non-Fiction in 2008.
  • Reader for The Dossier, a student-run creative writing and arts magazine.
  • Lived in Mexico for six weeks through CMU Study Abroad and can speak Spanish.
  • Delivered the commencement speech for the Creative Writing Program.
  • Writing and interviews have appeared in Inc., Night Train, Open Thread, Weave, The Pittsburgh Post Gazette, Squirrel Hill Magazine, GalTime, Carnegie Mellon Today among others.
  • Nominated for the Pushcart Prize for poetry in 2009 and 2010.


Pittsburgh writer recommendations

pittsburgh content strategy recommendations

To learn more about my experience and skills, visit my Linkedin profile.