Top 10 Tips From Women Business Owners

Google “tips for women” and guess what you get. That’s right – page upon page of fashion, dating and weight-loss advice. While there’s nothing wrong with wanting to Zumba off a few pounds or snare your own Peeta Mellark, if you’re like the women who work at The Content Factory, you likely have loftier ambitions. Ambitions…

What is Content Marketing and Why Does Your Business Need It?

“In the digital age, every business is in the publishing industry.” That’s a quote from a recent Huffington Post article, and it says so much about content marketing that for us it’s something of a mantra when we discuss strategy with new clients. We’ve written, tweeted, posted and pinned for businesses that sell everything from condos…

Employee Tenure: Your Company’s Key to Legendary Customer Service

“The goal as a company is to have customer service that is not just the best, but legendary.” – Sam Walton What separates a good company from a great one? In a word, people. Even in a world driven by technology and commodity pricing, the most successful companies realize that their greatest asset lies in…

Do More, Apologize Less: How Bitches Get Ahead in Business

Right now, 480 of America’s most powerful business leaders are focused on their work. They’re negotiating deals, driving hard bargains and demanding results. They may even be denying promotions, dressing down sales execs for failing to meet quotas, or sternly notifying an assistant that it’s time to clear out his desk. They’re doing all of…

3 Ways Web Writing Is Different Than Creative Writing

You worked hard to earn that creative writing degree. You held back tears as professors ripped into your best stories, and you somehow found something positive to say every time that guy in your workshop class turned in another three-page poem about smoking cigarettes. You even read The Waste Land – twice. If you made…

Beyond Monogamy: The New Relationship Rules (Content Writing)

What was your favorite fairy tale as a kid? Whether it came from the brothers Grimm or Walt Disney, there’s a high chance the happily ever after followed a predictable formula: man and woman meet, fall in love, maybe fight some dragons or sea monsters, and then ride off into the sunset together. What if…

10 Ways to Improve Customer Retention (Content Writing)

“Every company’s greatest assets are its customers, because without customers there is no company.” – Michael LeBoeuf Acquiring a new customer can cost up to 25 times more than retaining an existing one. Increasing customer retention rates by just 5% can boost profits by up to 95%. Considering these statistics, it’s no wonder that the…

The Greatest Challenges Facing Nonprofit Marketing (Content Writing)

Quick—name a nonprofit. Name three. Which organizations sprang to mind first? If you’re like most people, the names on the tip of your tongue were of major national or international institutions. The majority of nonprofit marketing we see comes from larger organizations, which is part of the reason these brands remain at the forefront of…