I never wore an ethnic dress

I never marched in a nationality parade or drew a family tree, or said these are his eyes, her mouth, it runs in the family. I looked for myself in strangers, stood in a grocery aisle surveying the slope of a woman’s nose, the color of her hair. I never felt hurt by a racist…

Top 10 Tips From Women Business Owners (Content Writing)

Google “tips for women” and guess what you get. That’s right – page upon page of fashion, dating and weight-loss advice. While there’s nothing wrong with wanting to Zumba off a few pounds or snare your own Peeta Mellark, if you’re like the women who work at The Content Factory, you likely have loftier ambitions. Ambitions…

What is Content Marketing and Why Does Your Business Need It? (Content Writing)

“In the digital age, every business is in the publishing industry.” That’s a quote from a recent Huffington Post article, and it says so much about content marketing that for us it’s something of a mantra when we discuss strategy with new clients. We’ve written, tweeted, posted and pinned for businesses that sell everything from condos…

Do More, Apologize Less: How Bitches Get Ahead in Business

Right now, 480 of America’s most powerful business leaders are focused on their work. They’re negotiating deals, driving hard bargains and demanding results. They may even be denying promotions, dressing down sales execs for failing to meet quotas, or sternly notifying an assistant that it’s time to clear out his desk. They’re doing all of…

3 Ways Web Writing Is Different Than Creative Writing

You worked hard to earn that creative writing degree. You held back tears as professors ripped into your best stories, and you somehow found something positive to say every time that guy in your workshop class turned in another three-page poem about smoking cigarettes. You even read The Waste Land – twice. If you made…

Beyond Monogamy: The New Relationship Rules (Content Writing)

What was your favorite fairy tale as a kid? Whether it came from the brothers Grimm or Walt Disney, there’s a high chance the happily ever after followed a predictable formula: man and woman meet, fall in love, maybe fight some dragons or sea monsters, and then ride off into the sunset together. What if…

Watching Episodes of ‘I Shouldn’t Be Alive’ in Reverse

We like tears sucked into ducts, the way waterfalls look running upwards. Viewed in reverse the sea ejaculates helicopters and lightning. Bears appear with limbs in loose jaws, healing hikers and tidying campsites. A ribcage coughs up buckshot. The mountain inhales its shelf of snow. We like the hour condensed, flares asleep in their nests,…

10 Ways to Improve Customer Retention (Content Writing)

“Every company’s greatest assets are its customers, because without customers there is no company.” – Michael LeBoeuf Acquiring a new customer can cost up to 25 times more than retaining an existing one. Increasing customer retention rates by just 5% can boost profits by up to 95%. Considering these statistics, it’s no wonder that the…