What is Content Marketing and Why Does Your Business Need It?

“In the digital age, every business is in the publishing industry.”

That’s a quote from a recent Huffington Post article, and it says so much about content marketing that for us it’s something of a mantra when we discuss strategy with new clients. We’ve written, tweeted, posted and pinned for businesses that sell everything from condos to sex toys (yes, you read that right), and our results have proven it’s true. If you want your business to succeed in the digital age, you can’t just produce your product – you have to produce high-quality content too.

For us, this view of content marketing is second nature, but for business owners who are new to the concept, it’s often hard to understand just how important content marketing is in determining a company’s success, both online and off. We’re always looking for relatable ways to explain this importance to our clients, and this week we stumbled upon an incredibly informative article from CIO.com that does just that.

Continue Reading.

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