You worked hard to earn that creative writing degree. You held back tears as professors ripped into your best stories, and you somehow found something positive to say every time that guy in your workshop class turned in another three-page poem about smoking cigarettes. You even read The Waste Land – twice. If you made it through your university’s acclaimed creative writing program with flying colors, surely you can handle a little web writing, right? Right?
Slow your roll there, Dickens. This stuff is harder than it looks. Even if you were the darling of your university’s creative writing program, you’ll need to unlearn a lot of what you were taught before you can rule the world of content writing. To help you get started, here are three ways your online content strategy should differ from your creative writing strategy: