I never marched in a nationality parade or drew a family tree, or said these are his eyes, her mouth, it runs in the family. I looked for myself in strangers, stood in a grocery aisle surveying the slope of a woman’s nose, the color of her hair. I never felt hurt by a racist…
Top 10 Tips From Women Business Owners (Content Writing)
Google “tips for women” and guess what you get. That’s right – page upon page of fashion, dating and weight-loss advice. While there’s nothing wrong with wanting to Zumba off a few pounds or snare your own Peeta Mellark, if you’re like the women who work at The Content Factory, you likely have loftier ambitions. Ambitions…
What is Content Marketing and Why Does Your Business Need It? (Content Writing)
“In the digital age, every business is in the publishing industry.” That’s a quote from a recent Huffington Post article, and it says so much about content marketing that for us it’s something of a mantra when we discuss strategy with new clients. We’ve written, tweeted, posted and pinned for businesses that sell everything from condos…
Employee Tenure: Your Company’s Key to Legendary Customer Service (Content Writing)
“The goal as a company is to have customer service that is not just the best, but legendary.” – Sam Walton What separates a good company from a great one? In a word, people. Even in a world driven by technology and commodity pricing, the most successful companies realize that their greatest asset lies in…
Do More, Apologize Less: How Bitches Get Ahead in Business
Right now, 480 of America’s most powerful business leaders are focused on their work. They’re negotiating deals, driving hard bargains and demanding results. They may even be denying promotions, dressing down sales execs for failing to meet quotas, or sternly notifying an assistant that it’s time to clear out his desk. They’re doing all of…
3 Ways Web Writing Is Different Than Creative Writing
You worked hard to earn that creative writing degree. You held back tears as professors ripped into your best stories, and you somehow found something positive to say every time that guy in your workshop class turned in another three-page poem about smoking cigarettes. You even read The Waste Land – twice. If you made…
15 Professional Etiquette Mistakes You Need to Stop Making (Content Writing)
Learning professional etiquette is a bit like living in a foreign country. You can understand some aspects of etiquette inherently, some you learn from mentors or guides, and some you discover after making mistakes. Sometimes those mistakes are small — you use the wrong word when ordering lunch in Bilbao, or forget to refill the…
