Did you know that there are over 800,000 franchise locations in the United States alone? If you can think of a product or service, there’s probably a franchise for it. Hotels, haircuts, supplements and sandwiches — in every region and every industry, successful franchise opportunities are growing.
But as these opportunities grow, so does the list of challenges facing franchise marketers and franchisees. Statisticians quarrel over exact numbers but claim that somewhere between 61% and 95% of franchise locations remain open after one year. While those might seem like high success rates, they mean as many as 312,000 franchise locations in the U.S. alone might not celebrate their 1st birthday. Why do so many eager and dedicated franchisees fail?
Has an email ever rubbed you the wrong way? Have you ever listened to your conference line’s tinny muzak for over 10 minutes waiting for your forever-tardy team to buzz in? Why does this keep happening, you ask? Is business etiquette a thing of the past?
If you’ve asked these questions, you’re not alone. As technology changes and cultures clash, the ways we communicate with each other evolve — and during our 9-5 rush, sometimes it can seem like etiquette and simple manners are left in the dust.
By now, you probably already know how to pick the right SEO keywords and how to write a blog post that generates organic traffic and converts — but what about your content marketing skills and strategy? Are they as strong — and targeted — as they should be?
We’ve been studying and honing the craft for years, and we’ve seen content marketing work ROI wonders for all of our clients, from the national brands to the small businesses. If you’re interested in making a career out of content marketing, you don’t need a degree to do it — you just need to start by reading the right articles and putting them into practice.
Isn’t falling in love fun? It’s all roses and laughter, late night sexcapades and staring into each other’s eyes. But staying in love? That’s another story. As the years pile up, so do the utility bills, the misinterpreted text messages and even the occasional fight in a grocery store parking lot. So how do those “married for 70 years and still madly in love” people do it?
Here’s a secret — they aren’t any more in love than you are. They just know how to ride out the rough patches as a team, and they use a variety of skills and strategies to make it happen. Want to learn how to make a relationship last? You’ve come to the right place.
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Jimi Hendrix Portrait. Acrylic and resin on canvas. December, 2014.
Adore Delano performing at Arena Stage in Washington DC, June 2015.
Two stages of the same painting. Acrylic on canvas. 2013.